Saturday, May 07, 2005

A Rose by Any Other Name Would Still Be An Ad Agency

In my first post, I explained our name. In short, in botany, the cambium is the layer of cells between the bark and wood that grows. Each year's cambium cells become another ring of growth. Since our job is making things grow, it's an apt concept. But there are other reasons a botanical term is particularly appropriate for us.

Hard as it is to believe, people weren't knocking down doors to offer me writing jobs after I got my English degree. I dithered around for a while, and even became an assistant vice president for a commercial mortgage lender. The turning point came when I was asked to interview at an agency with a horticultural client. Did I mention my dusty degree in horticulture?

That was Brighton Agency, and at the time, their biggest accounts were Valent U.S.A. and later Sandoz (later bought by BASF).

Jonathan and I were a team at Osborn and Barr, working on Merck Crop Protection and Monsanto. We do know our way around a soybean brochure.

What's more, Jonathan is the original Earth Father, a naturalist by avocation and a conservationist in practice, with long-standing ties to that movement. My heart is with him, but I haven't logged the hours to earn that distinction.

Choosing Cambium Creative as our corporate moniker was a natural extension of the most general purpose of marketing, while also serving as an apt allusion to our photosynthetic backgrounds.

That said, I want to make it clear that our experience goes far beyond agriculture, but that's another discussion. Read all about it when our website, www.cambiumcreative.com, goes live in the near future.

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