Imagination is part of who we are, and fear is, too. But we are too often stamped down, turned down, discouraged, and made fun of for imagination. It takes courage to use your imagination past the age of eight.
Using imagination has inherent risks. Sometimes you will go too far. Be what some call "inappropriate." Other times, you'll have the room in your palm. It's about having the courage to fail, because with that in hand, you can give yourself permission to take the risks that make for greatness.
It's been said elsewhere, but if a client isn't uncomfortable with the work they're seeing, they're not seeing good work. Work that will work.
One of the most courageous work I ever did was a jewel in my tiara. From somewhere, I got the guts to write a totally avant garde, stream of consciousness poem moonlighting as an ad. It was for an art fair program in one of St. Louis' toniest suburbs. But it was such a hit, that it ran two years. Ad folks either love it or hate it. That better than a sock drawer full of awards. Kathy Sierra will back me up on that.
To see it up close, click on the image you'll find here.
