Monday, June 27, 2005

Good reasons not to blog

The people over at Red Couch have thought a lot about the ins and outs of blogging for business. They have some timely wisdom on why a company should choose not to blog. Among them,

  • Blogs will fail in cultures that have a public-be-damned attitude, such as has been demonstrated by senior officials at all too many companies. The list is longer than the usually mentioned gangs at Tyco, WorldCom, Enron, Adelphia and their wily consultants.
  • Cheesy companies, with cheesy products and disdain or contempt for their customers should not blog.
  • Companies who disdain or mistreat their employees, such as diamond miners, rubber plantation owners or “employers” who tether children to workbenches.
  • Companies who intend to victimize customers and supporters, such as fraudulent charities, Ponsi and pyramid schemers as well as con artists should not blog.
  • Outfits whose stock in trade is secrecy.
It's an interesting article on many levels. By giving blogging its due as just another vehicle for communication, Red Couch is on the blog bandwagon. If your business can stand the light of day, blogging is as useful as the press release--maybe even moreso.