I've been preaching about the ongoing decline of old school advertising. I've been on my pulpit calling for repentence followed by an innovative "born again" marketing and advertising paradigm. The old ways aren't working like they used to, which presents a wonderful opportunity for innovative thinkers to help redefine the business.
But lawdy, lawdy, say this ain't it.
A woman in Utah has been tattoed with name of a casino tattooed smack dab in the middle of her forehead in return for $15,000 to send her son to a private school. Apparently his grades were slipping in public school and Karolyne Smith offered her forehead on e-bay to be used as a walking billboard.
Crass commercialism has reached a new low. You must give her credit though. This is innnovative thinking. It strikes me as wrong, but I can't pinl down why it's so wrong.
- It was her idea.
- She was certainly being selfless.
- The casino bought the space fair and square.
- Her son will be able to attend a private school for at least one year.
It's ironic that just a few years ago, NPR's All Things Considered aired an April Fool's prank about a young man who had a logo tattooed somewhere prominently. It was a brilliant piece of social satire that at the time struck me as patently absurd..
We live in strange times.