- What's a blog?
- What are you trying to accomplish with it?
- Isn't your blog too corporate and kind of goofy, all the stuff you have posted?
Tom Peters, marketing guru says,
Blog As If Your Life Depended On It!Good blogs are supposed to be conversational, personal and timely. They're the antithesis of most corporate communcations in their informality.
Blogging, I firmly believe, is the premier emergent marketing-brandbuilding-lovemarkcreating tool of our times! It is the premier way to have intimate-engaging-informative-WOWing "conversations" with Clients and prospects! This all goes double for small enterprises and niche enterprises; and goes triple for the Professional Services; and works wonders in the Public Sector as well.
Apart from the time involved, they're a cheap way to get your name out there (this one is free). What better way for a new business to begin to establish a presence and personality (a.k.a. brand) than the daily blogging? It's also a wonderful discipline for sorting out where you stand when it comes to issues like marketing, approaching commerce, business ethics and other important issues. Forcing yourself to write about these things helps defines them in your own head and commits you to doing business a certain way.
It's a great thing. That's why I blog.