Thursday, June 09, 2005

Why blog?

I don't know how many times I've been asked the following questions:

  1. What's a blog?
  2. What are you trying to accomplish with it?
  3. Isn't your blog too corporate and kind of goofy, all the stuff you have posted?

Tom Peters, marketing guru says,

Blog As If Your Life Depended On It!
Blogging, I firmly believe, is the premier emergent marketing-brandbuilding-lovemarkcreating tool of our times! It is the premier way to have intimate-engaging-informative-WOWing "conversations" with Clients and prospects! This all goes double for small enterprises and niche enterprises; and goes triple for the Professional Services; and works wonders in the Public Sector as well.
Good blogs are supposed to be conversational, personal and timely. They're the antithesis of most corporate communcations in their informality.

Apart from the time involved, they're a cheap way to get your name out there (this one is free). What better way for a new business to begin to establish a presence and personality (a.k.a. brand) than the daily blogging? It's also a wonderful discipline for sorting out where you stand when it comes to issues like marketing, approaching commerce, business ethics and other important issues. Forcing yourself to write about these things helps defines them in your own head and commits you to doing business a certain way.

It's a great thing. That's why I blog.

Cambium Creative Website: Client History

Loyal readers haven't had much new lately. Jonathan and I have been putting the finishing touches on our website. In the spirit of keeping you aprised of our doings, here are three sample pages.

Notice the botanical drawings? Those are Dorie Draper's. She's committed to drawing what she sees, bug holes and all. What she proves is perfection isn't nearly as interesting as reality.

By the way, Dorie Draper is a dear friend. I like that in a mom.

, .

Cambium Creative Website: Contact Page

Cambium Creative Website: Portfolio Intro