Tuesday, May 30, 2006

2006 Best-of-the-Best Marketing Sites

KnowThis.com has compiled a valuable list of internet marketing sites. Many I knew about, but there are a few new gems there. Check it out.

The Crack Cocaine of Internet Surfing

I have something to confess. A new addiction. YouTube, Google Video, PistolWimp, the list goes on and on. These streaming video sites are the crack cocaine of internet surfing.

Much of it is pure druck, but there's gold there, too.

For instance, last night I watched an incredible monologue "The History of Oil," by British satirist, Robert Newman. He explains how World War I was an invasion of Iraq, something I didn't know. Quality programming.

Then there are all the clips from The Daily Show and The Colbert Report--I'll never have to buy basic cable to see those titans of political humor again.

In fact, I don't have to leave the comfort of my desk to watch television, with sites like Peekvid, I caught up on Gray's Anatomy on my own schedule.

This has everything to do with marketing. With an expanding Internet, and independent, citizen-provided content, 30- and 60-second commercials are of dwindling efficacy. Ads in the sidebar may get some traffic, but I know I ignore them completely.

If ever there was a need for creativity and authenticity in marketing it's today. The competition is fiercer and getting more ferocious with every click.