Tractors, Advertising and Friends

My status has risen exponentially with my nephew, Andrew. He loves him a good tractor and has an encyclopedic knowledge of all manner of farm implements.

This is apropos as Cambium Creative has recently added a good-sized tractor account to our portfolio, thanks to our old buddy, Michael Turley, another alumnus from Osborn & Barr. Michael is Montana Tractor's new Communications Director, which is our first indication of this company's innate good sense.

Michael's one account guy who's a creative team's dream. Unlike too many account people whose primary purpose is to quash any idea that's remotely interesting. Michael knows great creative when he sees it. That means work that will actually, well, work.

If you had to use one word to describe this company, it's authentic. Buy a tractor and get a thank-you note directly from the CEO. Folks actually answer their own phones. No voice mail. No filters. Real people doing good business.

In short, they're the kind of client worth putting your heart and soul into.

We know from tractors, but there's always the "unknown unknowns." We're not above the most complimentary kind of larceny, so consider yourself invited to tell us anything you might know about reaching the 5-acre tractor buyer.

And Andrew, consider yourself Cambium Creative's newest marketing consultant. Not everyone has a lifelong love of tractors, or an eight-year-old's passion. You're my ace in the hole, buddy.