Monday, July 18, 2005

Hello to Bello

Anyone with a computer is faced with the delightful task of choosing fonts for word processing, correspondence and the like. Those of us in the creative business understand the importance of typography to effective communication as well as aesthetics.

For instance, have you ever noticed that many direct mail letters use a typewriter font despite the fact that letters haven't been typewritten in ages? It's because through years of testing, direct marketers know that the Courier font has an authority quotient that's entirely independent of the content. Font choice can be driven by much more than good looks alone.

That said, Bello is good looking. Bello is a heavy looking new script font created by a European type foundry named Underware that recently won a best new ''display font'' award from the Type Directors Club. As the name suggests, display fonts look best when used in headlines rather than body copy.

Reminiscent of the lettering in old hand-painted signs, Bello has a fun retro look that takes full advantage of its digital origins. Unlike the old days, when fonts were created on metal plates, digital fonts have advantages that actually make them closer in look to calligraphy. The New York Times explains:

One tricky thing about script fonts is that in actual handwriting, the form of one letter might be affected by the letter next to it. Interestingly, Bello uses a digital format called OpenType, which, among other things, makes just such adjustments. As you type the word ''Bello,'' for example, the second ''l'' looks different from the first. Helmling suggests this may be exactly what people find attractive about Bello and other script fonts. It's not just the appeal of ''handwritten flavor,'' as he puts it, in a digital age. It's the way that technology allows users to harness those comforting imperfections perfectly.
Anxious to see what all the fuss is about? Until it gets archived, you can read the The New York Times Magazine article about Bello here.


sports ticket said...

When MLB baseball tickets started in the late-mid 1800s no one could prodict how it's popularity would surge in the coming years with sports tickets. Baseball Tickets U2 tickets concert tickets has scored another box office bonanza, grossing $48.4 million on tour during the first half of 2005. Concert Tickets You can buy nba basketball tickets for all basketball games. Basketball Tickets Football tickets, American, distinct type of nfl football tickets that developed in the United States in the 19th century. NFL Tickets As NHL Hockey tickets spread across the continent, there was a marked increase in the number of organized NHL hockey tickets leagues. Hockey Tickets wwe tickets world wrestling federation or as it is know the wwe buy wwe tickets for all wrestling tickets events with smackdown tickets. WWE Tickets rodeo tickets rodeo tickets are becoming even more popular thesedays the pro bull riders or known as the pbr tickets and the national finals rodeo tickets also known as nfr tickets are flying up the roof. Rodeo Tickets soccer tickets or what they call in european countrys football tickets in the US as soccer tickets go buy soccer tickets. Soccer Tickets Part of the Los Angeles Center Theatre tickets Group, along with the Mark Taper Forum, the Ahmanson Theatre tickets or as you would say ahmanson theater tickets don't forget to get the hard to get wicked tickets. Theater Tickets buy los angeles tickets like los angeles dodgers tickets or buy los angeles lakers tickets or relax and buy los angeles theater tickets don't for get those los angeles clippers tickets have a good time los angeles concert tickets. Los Angeles Tickets well you won't lose out if you go to horse racing tickets there is plenty of enjoyment at the fairgrounds. Horse Racing Tickets buy boxing tickets autoracing or the term for today really would have to be nascar tickets people these days are scambling to buy nascar tickets for all the nascar races. Nascar Tickets buy sports tickets for all events what sports tickets are you going to buy?

arab search arab search web hosting web hosting , arab search member directory , search engine optimazation SEO search engine optimazation SEO , web Directory directory , paper products PAPER PRODUCTS , WEB Hosting WEB HOSTING ,
free ipod free ipod , free gift cards free gift cards
handbag handbag , free xbox 360 free xbox 360 ,
maroc maroc , free xbox free xbox
gree gift free gift , xbox 360 xbox 360 ,
adult personals adult personals , adult dating adult dating
dating personals dating personals ,adult dating services adult dating services
adult swingers adult swingers, gay personals gay personals ,
adult personals adult personals ,
web directory web directory ,open directory open directory , , , , , , , , , , , , , ,

free dating said...


hispanic dating service said...


Anonymous said...

Great Blog! Ilike it.I have Totally Free dating site for singlesTake a look if you have a minute. Thanks and have a good one! said...

hey you told me to let you know when the site is finished, so im letting you know right now, registration is now open for adult personals, or to just make friends

here's the link

it's pretty cool ive already met a few people on there.

Anonymous said...

adult adult erotic erotic erotic erotic online personals personals personals
adult adult erotic erotic erotic erotic online personals personals personals

Find a date at adult adult erotic erotic erotic erotic online personals personals personals

christian dating said...

Hi there Jill, I had been out looking for some new information on american single when I found your site and this post. Though not just what I was searching for, it drew my attention. An interesting post and I thank you for it.

Anonymous said...

adult chat free personals
adult chat free personals

find single women said...

Hi there Jill, I had been out looking for some new information on adult matchmaking when I found your site and this post. Though not just what I was searching for, it drew my attention. An interesting post and I thank you for it.

sex tips said...

Your blog is very cool, Jill. I have a site related to horny girls, take a look if you’re looking for personals.

online dating service said...

Hi Jill it never ceases to amaze me how creative people are, especailly the young ones, gives me hope for the future. Anyway I was looking for information on dating and landed on your page. I was looking more for dating so this post wasn't an exact match but I enjoyed reading your posts. Take Care. I'll bookmark your blog for future.

adult dating said...

Hi Jill greetings from down under. I was searching for the latest information on online dating service , I can see how I landed on your page. While this post wasn't exactly what I was looking for. (I was after online dating service related stuff) I ejoyed reading your blog, I'll come back agin to read future posts. Take Care.