Hugh MacLeod has begun an interesting conversation on what he calls "blogvertising," which is what he calls his day job.
For blogs to be a successful marketing tool, they have to maintain a unique and engaging personal voice, honesty and enthusiasm. In a blog, a fake is easy to spot. For blogvertising to work, a marriage of kindred spirits would be essential. A writer without real affection for a company's corporate culture, industry and product wouldn't be able to sustain authentic enthusiasm over the long haul a blog represents.
I think I've just established a new criterion for new business focus. Could I blog for them?
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