Saturday, July 02, 2005

Spam Blogging Comes Into Its Own

The friendly folks over at The Republic of Geektronica point out an interesting phenomena: the spam blog.

Blogspot, which hosts this blog, is 100% free to anyone, and spammers have learned they can play. A real live human has to set up the blog, but after that, a computer can automatically create and post links (usually for pharmaceuticals, p0rn and casino sites), that game the Google ranking system by artificially creating "linked-to" spidering data.

Google's algorithm is based on how many times a site is linked to. The more links, the higher the Google rank, ergo, the more blogs with links to some annoying purveyor, the more business likely to come their way. What's more, Geektronica says you usually can't even tell it's a phony blog until you try to leave a comment.

It's easy enough to cruise Blogspot by clicking "Next Blog" in the upper right hand corner of any Blogspot blog (including this one). It's a completely random internet experience that will take you places you'd never otherwise discover, including, apparently, drugs, dirty pictures and online gambling. It takes surfing to another level altogether.

Pretty clever, doncha think?

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